Proxidize
Brand Guidelines

This guideline exists to showcase the use of the Proxidize trademark and brand assets

Logo Guidelines

Primary Logo

Our primary logo is the wordmark containing our X brandmark.

Brandmark

We lead with the primary logo wherever possible. Using the brandmark alone is reserved for contexts where the primary logo or company name are already visible, for example, in social media profile pictures.

Contrast

It’s preferred to use the white variation of the brand on a dark background with no more than 50% brightness. When that can’t be acheived, switch to the black variant.

Proxidize logo with a green check mark next to it with a black background.
Proxidize logo with a red cross next to it with a grey background.
Proxidize logo with a green check mark next to it on a dark gray background.
Proxidize logo with a green check mark next to it on a light gray background.
Proxidize logo with a green check mark next to it on a grey background.
Proxidize logo with a green check mark next to it.

Logo Clear Space

Our logo works best in its simplest form with a clear space around it.

The Proxidize logo with a small Proxidize icon next to it on a black background.
Two Proxidize icons in a tic-tac-toe square on a black background.
The Proxidize logo with a small Proxidize icon next to it.
Two Proxidize Xs in a tic-tac-toe square.

Bad Practices

The Proxidize logo with a green underline.
Avoid changing colors
A slanted version of the Proxidize logo.
Avoid rotating logo
An elongated version of the Proxidize logo.
Avoid stretching logo
The Proxidize logo in front of a circuit board.
Avoid noisy backdrop

Brand Colors

Primary Colors

Our preferred color versions

#000000
RGB 0, 0, 0

#FFFFFF
RGB 255, 255, 255

#FFDF10
RGB 255, 223, 16

Secondary Colors

Our alternate color versions

#12191F
RGB 18, 25, 31

#ECECEC
RGB 236, 236, 236

#FEBF03
RGB 254, 191, 3

#6960F5
RGB 105, 96, 245

Typography

Poppins Black.

Impact

Poppins SemiBold.

Heading

Open Sans Regular

Normal Text

Open Sans Light

Subtext

Visual Language

A yellow square with rounded corners.
Rounded Corners
A square with rounded corners in a yellow-to-purple gradient.
Gradient
A black square with yellow hue and rounded corners.
Glow
Purple and yellow lines intersect at random.
Our Signature Lines
The word Yellow Underline with a yellow underline.

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