Most Popular Websites in 2025: Top 100 Sites by Traffic

Imagine a website that brings in more than 100 billion visits per month. Considering there are 8 billion people on Earth, that sounds like a gross exaggeration, doesn’t it. Given how app-centric and mobile-first everything has become, it’s easy to forget all about search engines and social media platforms, which by the way are the most popular websites by far, alongside AI platforms, such as ChatGPT.

Every day, billions of people search, shop, stream, and connect through their favorite online medium, from Google and OpenAI’s ChatGPT to YouTube and Facebook. Sometimes, in fact more often than not, they visit these sites multiple times in a day. But which websites actually dominate global internet traffic? Based on the latest data, we’ll break down the most popular websites worldwide in 2025 and examine traffic patterns across different categories, to understand what makes these digital giants so successful.

What Is the Most Visited Website in 2025?

To date, Google.com sits undisputedly on the throne of the world’s most visited websites, with users spending between around 12 minutes per visit and browsing an average of 8.66 pages.

On a monthly basis, the search engine pulled an average of 82–85.3 billion visits in 2025, having reached a staggering 98 billion average monthly visits in August of the same year. That’s more than twice the traffic of its nearest competitor, overall.

Needless to say, Google dominated the internet almost instantly, having even signed an agreement with rival search engine Yahoo to power their search engine in the year 2000. The partnership lasted until Yahoo developed their own technology. Alas, Google had taken more than 65% of the online search market in the US, while Yahoo’s share had declined from 16% in 2009 to 13.7% in June 2010.

Despite Google’s unrivaled dominance of the online traffic globally, other players are disrupting the online search market. AI tools like ChatGPT are experiencing massive growth, slowly but surely carving out a share of the “Gateway to the Internet” market, with traffic in the retail sector too, pertaining to AI, jumping sevenfold in one year.

While Google’s total daily searches has actually increased between 2024 and 2025, from 8.5 billion to over 8.9 billion, its market share has seen a slight decline. Overall, Google’s online search market share has fallen just below the 90% threshold in late 2024, for the first time in over a decade.

Other platforms are also competing with AI tools over traffic from online searches, with some users — especially younger demographics — now starting searches on TikTok or Amazon.

Top 5 Most Popular Websites in the World

As in many other avenues of life around the world, especially business, economics and politics, the global rankings too reveal a clear hegemony by tech giants. Here’s the current lineup based on SimilarWeb’s November 2025 rankings:

1. Google.com

The search engine pulls in more than somewhere between 85 billion and 90 billion monthly visits on average, and processes billions of queries per day. Day to day, that translates to around 99,000 searches per second.

2. YouTube.com

Owned by the same giant that owns Google, Alphabet, YouTube brings in some 28.8 billion monthly visits. It houses more than 122 million daily active user accounts, spending over 48 minutes on the app per day.

3. Facebook.com

The social networking giant, Facebook, pulls around 11.3 billion monthly visits, with just over three billion active monthly users, spending an average of 32 minutes per day on the platform.

4. Instagram

Another Meta platform, Meta being the same company that owns Facebook, Instagram recorded an average of 6.5 billion monthly visits in 2025 and two billion active monthly users.

5. ChatGPT

This particular AI tool, owned by OpenAI, recorded an average of 6.5 billion monthly visitors in 2025, clawing its way to the fifth place among the most popular websites in the world. Users spend 12-13 minutes per session on the website, on average, totaling around 23 minutes per day across multiple sessions. 

Together, Google and YouTube account for over 40% of all web visits among the global top 100 websites, if we sum up all the traffic figures into a total aggregate.

However, one International Monetary Fund report shows six Big Tech companies — Alphabet (Google), Netflix, Meta, Apple, Amazon, and Microsoft — accounting for almost half the world’s internet traffic.

The Most Visited Website of All Time

The most visited website of all time, consistently leading for over a decade, is Google.com, followed by YouTube.com and Facebook.com.

Historically, before Google dominated the internet, Yahoo.com and AOL.com, among others, ranked among the most visited websites in the late 1990s and early 2000s.

Category Breakdown by Type of the Most Visited Websites in the World

Breaking down the top 100 most popular websites in the world in 2025, we can see which website or platform categories dominate global traffic.

Search engines by far the most popular websites

Search engines remain the primary internet navigation portals, with Google, Bing, Yahoo, Baidu, and Yandex collectively attracting well over 100 billion monthly visits.

Multiple social media platforms among the top 10 most popular websites

Social networking websites claim 15 spots in the top 100, with Facebook in the lead at 11.3 billion monthly visits, Instagram, TikTok and Reddit following, respectively. These platforms Professional networking site LinkedIn and messaging app WhatsApp also rank among the most visited social platforms in the world.

E-Commerce (surprisingly) not among the top 10 most popular websites

Amazon leads e-commerce with 2.8 billion visits worldwide as other platforms such as Temu and SHEIN attempt to contend with the online shopping giant. As the digital marketplace landscape shifts beneath the feet of world-renowned websites like eBay and Amazon, regional players have entered the race, like Wildberries’s Ozon in Russia, and specialized platforms, such as Etsy for handmade goods.

Most popular websites include streaming and entertainment

Streaming services dominate the entertainment playing field, as well as online traffic. YouTube is the second most visited website in the world and the top video streaming and entertainment service, uncontested. Combined, Netflix, Twitch and Disney+ pull less than three billion monthly visits for live content and on-demand viewing services. However, in the music entertainment sector, Spotify beats YouTube Music, with just over half a million monthly visits. As for the gaming sector of the entertainment industry, gaming platform Roblox recorded nearly 600 million visits per month in 2025.

AI and emerging tech rising up list of top 100 most popular websites

AI tools have exploded onto the scene ChatGPT ranking #5 globally and Google’s Gemini gaining more traction, in terms of monthly visitors. Chinese AI platform DeepSeek and its chat interface combine for nearly 700 million visits per month, as these platforms represent the fastest-growing category in the list of top 100 most popular websites.

News and media remain a fixture among most popular websites in the world

As of yet, major news organizations, such as The New York Times, with over 600 million monthly visits, the BBC at more than one billion monthly visitors, combined global and UK aggregates, maintain significant traffic despite social media competition. The CNN also brought in over 400 million monthly visits on average in 2025. However, regional news sites like Globo in Brazil and Yahoo News Japan are demonstrating strong local followings, closing on one billion monthly visits each.

Most Popular Websites in the US

Looking at the most popular websites in the United States, small but significant distinctions can be seen clearly, reflecting differences in US internet user preferences. For example, the top US websites are also Google.com, with 16.62 billion visits, followed by YouTube and Facebook, bringing in 5.5 billion and 2.4 billion monthly visits each, respectively.

However, up in fourth place sits Amazon.com, with 2.4 billion monthly visits too. ChatGPT ranked eighth among the most popular websites in the US, driving 1.1 billion monthly visits, on average.

Yahoo.com and Bing.com also ranked upon the top 10 most popular websites in the US, despite Google’s hegemony over the internet. Yahoo and Microsoft Bing drive around 1.6 billion and 1.4 billion monthly visits in the US online search market.

Nonetheless, there are other things to factor into the equation when ranking up the most popular websites in the world, or in the US, just the same. These factors cover more than just monthly and overall annual visits and traffic.

How Website Popularity Is Measured

As the online world develops newer trends, tools and technologies, understanding how website popularity is measured can be a bit complex, going beyond traffic. So, figuring out what makes a website “popular” requires examining multiple metrics:

• Traffic Volume is the first and most straightforward indicator: The top web monitoring websites, such as SimilarWeb, as well as renowned statistics hubs, including Statista, track desktop and mobile traffic to calculate comprehensive visit counts.
• Unique Visitors is a reliable indicator of overall global penetration rates: To an extent, this indicator is reflective of how many people — or devices rather — worldwide, have gone on the website, regardless of recurring visits.
• Engagement Time points to the quality of the website and its content: Time spent per visit indicates content quality, and it is the most important measure of engagement time. YouTube’s 35-minute average session demonstrates exceptional engagement.
• Bounce Rate points to the number of people who visit only one page on the website: The more pages people visit on the website, the lower the bounce rate, meaning people are going through more pages on the website.

By Unique Visitor count, Google.com dominates the internet with an average of 5.6 billion unique monthly visits. In terms of engagement, however, YouTube rules the world with the longest average session, ranging from 35 to 48 minutes spent on the platform per day, and a bounce rate of 22.57%, whereas Google’ stands at 27.47%.

Trends Shaping the World’s Most Popular Websites in 2025

Several forces are reshaping which websites dominate traffic, and therefore the world’s most popular websites in 2025.

• AI Integration: ChatGPT achieving more than 5.8 billion monthly visits in 2025 reflects AI not as a feature but also as a destination. Traditional websites now integrate AI to remain competitive, and AI is driving traffic in the retail and e-commerce sector.
• Social Commerce: Instagram Shopping, TikTok Shop, and Facebook Marketplace blur the lines between social media and e-commerce, creating new shopping behaviors, which bolster the popularity of these websites around the world.
• Short-Form Video: TikTok’s growth, up 6.4% in October 2025, and platform features like Instagram Reels and YouTube Shorts prove bite-sized video captivates audiences, turning these platforms into marketplaces and integral parts of digital funnels and channels.
• Mobile-First Design: With smartphones generating 80% of retail visits, successful websites prioritize mobile experiences, making it easier for users to consume content and interact with features online, building loyalty and longer sessions.

That said, many other aspects impact website popularity at global and regional scales, such as regulation and privacy concerns. Privacy-focused search engine alternatives are gaining traction in Europe for instance, such as DuckDuckGo, Ecosia, and Qwant.

More so, Yandex is the leading search engine in Russia and is coming in third in some regions of Europe, holding a market share of approximately 2.5% globally. Whereas Baidu dominates in China, with a global market share of about 0.7–1%.

Over time, changes in the online landscape, coinciding with regulatory and other factors can impact the standing of the world’s most popular websites and platforms. But for now, here’s the comprehensive ranking of the world’s most visited websites as of October 2025.

Complete List of Top 100 Most Popular Websites

Monthly visits, being the most direct and reflective overall indicator of website popularity, shows how many times the website was visited, regardless of device or user. Unique monthly visits show market penetration, which is also reflective of website popularity. However, monthly visits also reflect an aggregate of how popular a website is and how relevant it is to users, factoring in repeat and recurring visits as a sign of popularity and relevance. 

Therefore, monthly visits are generally considered the most reflective indicator of a website’s popularity. These figures, below, include desktop and mobile web visits, showing the total average monthly traffic for each site:

Rank	Website	Category	Monthly Visits
1	google.com	Search Engine	82.3B
2	youtube.com	Video Streaming	28.8B
3	facebook.com	Social Media	11.3B
4	instagram.com	Social Media	6.5B
5	chatgpt.com	AI Tool	5.8B
6	x.com	Social Media	4.4B
7	reddit.com	Social Media	4.0B
8	whatsapp.com	Messaging	3.8B
9	wikipedia.org	Information	3.7B
10	bing.com	Search Engine	3.5B
11	yahoo.co.jp	Search Engine	3.2B
12	tiktok.com	Social Media	3.0B
13	yahoo.com	Search Engine	3.0B
14	yandex.ru	Search Engine	2.9B
15	amazon.com	E-Commerce	2.8B
16	bet.br	Gambling	2.2B
17	baidu.com	Search Engine	2.0B
18	linkedin.com	Social Media	1.9B
19	naver.com	Search Engine	1.6B
20	office.com	Productivity	1.6B
21	netflix.com	Streaming	1.5B
22	pornhub.com	Adult Content	1.5B
23	live.com	Email	1.5B
24	temu.com	E-Commerce	1.5B
25	pinterest.com	Social Media	1.4B
26	bilibili.com	Video Streaming	1.4B
27	dzen.ru	News/Media	1.3B
28	microsoft.com	Technology	1.3B
29	xhamster.com	Adult Content	1.2B
30	gemini.google.com	AI Tool	1.2B
31	xvideos.com	Adult Content	1.1B
32	twitch.tv	Live Streaming	1.1B
33	sharepoint.com	Productivity	1.0B
34	canva.com	Design Tool	991M
35	news.yahoo.co.jp	News	956M
36	vk.com	Social Media	915M
37	mail.ru	Email	867M
38	samsung.com	Technology	833M
39	weather.com	Weather	825M
40	globo.com	News/Media	802M
41	fandom.com	Entertainment	795M
42	t.me	Messaging	776M
43	stripchat.com	Adult Content	757M
44	xnxx.com	Adult Content	712M
45	duckduckgo.com	Search Engine	708M
46	zoom.us	Video Conferencing	647M
47	nytimes.com	News	620M
48	ebay.com	E-Commerce	610M
49	espn.com	Sports	605M
50	roblox.com	Gaming	596M
51	aliexpress.com	E-Commerce	577M
52	discord.com	Communication	574M
53	docomo.ne.jp	Telecom	563M
54	eporner.com	Adult Content	554M
55	amazon.in	E-Commerce	553M
56	bbc.co.uk	News	553M
57	chaturbate.com	Adult Content	548M
58	spotify.com	Music Streaming	546M
59	amazon.co.jp	E-Commerce	541M
60	instructure.com	Education	533M
61	apple.com	Technology	530M
62	ozon.ru	E-Commerce	528M
63	booking.com	Travel	517M
64	walmart.com	E-Commerce	502M
65	github.com	Developer Platform	500M
66	msn.com	News Portal	487M
67	paypal.com	Payment	482M
68	ya.ru	Search Engine	480M
69	bbc.com	News	480M
70	xhamster44.desi	Adult Content	474M
71	imdb.com	Entertainment	472M
72	telegram.org	Messaging	466M
73	cnn.com	News	441M
74	amazon.de	E-Commerce	430M
75	share.google	File Sharing	421M
76	rakuten.co.jp	E-Commerce	419M
77	brave.com	Web Browser	412M
78	etsy.com	E-Commerce	401M
79	quora.com	Q&A Platform	398M
80	office365.com	Productivity	394M
81	rutube.ru	Video Streaming	389M
82	amazon.co.uk	E-Commerce	388M
83	qq.com	Messaging	384M
84	indeed.com	Job Search	380M
85	wildberries.ru	E-Commerce	380M
86	cricbuzz.com	Sports	379M
87	ok.ru	Social Media	378M
88	daum.net	Web Portal	374M
89	openai.com	AI Company	374M
90	shein.com	E-Commerce	361M
91	music.youtube.com	Music Streaming	358M
92	deepseek.com	AI Tool	355M
93	disneyplus.com	Streaming	347M
94	namu.wiki	Wiki	346M
95	chat.deepseek.com	AI Tool	341M
96	adobe.com	Software	338M
97	douyin.com	Social Media	330M
98	avito.ru	Classifieds	324M
99	usps.com	Postal Service	324M
100	pixiv.net	Art Community	317M

Source: SimilarWeb Top 100 Most Visited Websites Worldwide (November 2025)

If anything, this list highlights today’s internet landscape, as search engines like Google and Bing compete with social media giants such as Facebook, Instagram, and TikTok. Likewise, e-commerce platforms including Amazon, Temu, and SHEIN are driving billions of monthly visits, while AI tools like ChatGPT and Gemini are rising rapidly to claim their place among the most popular websites in the world in 2025. 

In Conclusion: The Most Popular Websites Haven’t Changed Much

Let’s be clear, the top most popular websites in the world, the most visited websites, have been the same for almost a decade, if not more. Google has maintained its position as the absolute king of the traffic ring for more than two decades.

Likewise, social media has retained most of the spots on the top 10 rankings, and e-commerce platforms now have to compete with social media and their popular online shopping features.

So far, Google’s Alphabet and Facebook’s Meta rule the internet, in 2025, through their various platforms and services. The realms of these two tech giants include but are not limited to search engines, streaming services — like YouTube and YT Music, social networking platforms — such as Instagram and WhatsApp, and AI tools — like Meta AI and Gemini, among others.

Key takeaways:

• Google’s hegemony endures, but cracks are starting to show
• AI tools Are rewriting the rules
• Alphabet and Meta sort of control half the internet
• Social media dominates the top 100
• Mobile-first Is no longer optional

Between the two of them, Meta and Alphabet control a substantial amount of the world’s user data and pull the biggest chunk of the world’s traffic. They remain the topmost advertising hubs, to date, due to their incredible reach across a variety of channels. And while not all of their websites rank in the top 10 most popular websites in the world, they are up there, making the climb harder for rivals from around the world.

Whether they will remain kings of the digital universe for long still isn’t clear, as new entrants to the market disrupt the online world. From AI platforms and tools to social media websites expanding their domains, a lot is changing. However, the one thing we know for sure, at least for the foreseeable future, is that Google.com will continue to reign supreme for years.

Even as AI and social media integrate more search and gateway-to-the-internet kind of capabilities, gnawing into Google’s massive share of the market, it will be years before another website comes even close.

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